There are entire industries based around reporting. I'm not here to evaluate the individual vendors and their wares. If you are interested, I'm sure you can find lots of good information on the net. What I do want to bring to your attention is the notion of building a model of data gathering, dissemination, processing and presenting. As you may have guessed, this can take on many various forms. Anything from third party data miners, consultants, actuarial scientists to heavy number crunching computational engines. Whatever form it you find yourself in, at some point you'll want to likely have a means for presenting this great data in a clear, concise and timely manner. That means may well be a dashboard.