Gathering the relevant data, massaging the data, forming the data and presenting it in a meaningful way is the end goal that we're shooting for. As mentioned earlier, it's the goal and not the means to the goal that we're going to focus on here. So we've got our dashboard, we've got the data, we've processed the data and now we just have to present the data. At this point, you may be finding that somehow you've become a report writer then an actual project manager. And you ask yourself, "how did it come to this?".